About Us – Sterling Hotels Canada

Our ability and expertise in sourcing and acquiring businesses at the right price at the right place at the right time is purely based on the concept “strength in diversity of business concerns” and by branding the hotels according to market demand.

Sam Kassam, CHA, Ing. Grad - Chairman, CEO

After completing college in Munich, Germany and graduating as an industrial engineer, Sam Kassam immigrated to Canada in 1971. He was initially employed in the manufacturing and engineering fields with ITT Canada and Gideon Industries. He then moved on to owning and operating several successful retail businesses prior to becoming Chairman/CEO of Sterling Group Inc.

Farhan Kassam - President

As President, Farhan Kassam is the primary liaison for all operational and Brand Standard aspects of our diverse hotel operations stretched across Canada and the USA. Being specialized in economics he plays a vital role in positioning various properties, branding and operating them according to current market trends. He is a certified hospitality professional with years of experience in managing various internationally branded hotels.

Furthermore his main focus is expansion of our Company. He is instrumental in the purchase, repositioning, and development of our assets across all markets and brands.

Nina Kassam - Chief Operations Officer

Nina Kassam, being specialized in Ontario/Quebec Hotel and Labour Law, has been very active and hands on in the business since the inception of the company and is responsible for the financial and human resources operations of Sterling Group.

Natasha Kassam, MBA, CHA - Chief Financial Officer

Natasha Kassam is a graduate of the prestigious Les Roches International School of Hotel Management and prior to joining her family business, completed two years in the Dubai office of the reputed hotel consulting firm, HVS. In her role, is responsible for the financial security of the company. She works with our banking and investment partnerships on building and growing those relationships and furthermore is instrumental in the financing of all of our projects.

Kumar Selvaretnam, MBA, CRME - Exec. Vice President- Hotel Operations

Being a graduate of IMI – Switzerland, Kumar Selvaretnam is responsible for the Revenue and Yield Management of our hotels and for optimizing occupancy and room revenue. He also leads the Sales team, Quality Assurance teams at Sterling Hotels and all training endeavors are under his purview. He has held offices at an executive level and lead core Revenue Management teams at some highly transient Marriott and Sheraton Downtown Toronto properties.